Firms that survive do so by continually adapting to their surroundings in unique ways. They operate in environs that most certainly differ from their neighbours in ways that are mostly confidential, even secret. Such differences may be small or large, but they are ever-present, and this inevitably leads to observable differences in the firms we see across the world, but one may have to look closely enough. This chapter is about firms and the unique relations they maintain with their operational environments to ensure their survival.
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