Ten Factors for Entrepreneurial Success
Chapter 4: Motives are diverse and may change
The corporate world has been very restrictive so Barbara wants to develop her own practice as a career and executive coach. She likes helping people achieve their goals on a personal level. She can be more helpful if she can coordinate all her skills and methodologies. Barbara just completed an MA and gets a lot of positive feedback from those she helped. With a network of experienced colleagues there is access to a lot of expertise for difficult issues.1 George says he is too old to start a retirement plan and doesn’t want to be in a dark corner eating cat food and peeing on himself when he is 70. With several patents, including one for processing digital audio tapes that is unique and useful for those replacing VHS tapes, he sees a competitive advantage. George is starting Smith-Rogers Audio Productions to develop and market this hardware and promote musical talent.
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