In the introduction, the authors make the case for a different type of organization and management research. The advantages of purely theoretical research and purely practice-oriented research must be merged into a new type of research approach. They ask whether researchers are producing the kinds of knowledge to address the problems, challenges, and opportunities facing managers and organizations today. The audience for the book is described as "the graduate student in all of us" or anyone who is curious about not just understanding the way organizations are designed, managed, and changed but how that practice can be improved. An overview of the book is provided.
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Front Matter
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Part I: WHAT AND WHY
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Part II: HOW
