Chapter 6 The Internet and companies
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The Internet is consumed as a powerful communications, business, and infor¬mation tool, by commercial, industrial and service businesses, as well as by organizations and societies of all types. As such, the Internet is important for them, similar to its importance for individuals, as portrayed in Chapters 4_5. However, the Internet for businesses is not meaningful just for its consump¬tion, thus presenting a demand side. The Internet for companies and organi¬zations constitutes also a supply side, since companies serve as producers of products and services sold to individual customers, who are also Internet sub¬scribers. Thus, the Internet per se may serve as a mediating channel between demand and supply, as being the two sides of transaction processes between companies and their customers. Thus, in this chapter, we will elaborate, first, on the penetration processes of the Internet into the operations of companies and organizations, notably small and medium-sized enterprises (SMEs), and the numerous uses of the Internet pursued by them.

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