Chapter 4 Infrastructure platforms and data operations
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This chapter builds on the technology capabilities and introduces a set of central players in the next generation of TV media, the video infrastructure platforms. Their operations include data centers, server farms, content delivery networks, and internet service providers. We discuss each of these submarkets, the various organizations active in them, the fundamental factors for their emergence, and the market structure they generate. Closely related are data operations, which have become a key part of its business. The nature of these data companies and their business models is discussed.

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