Chapter 8 Interoperability and integration among clouds and other providers
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For online-based TV to function, many categories of companies and industry sectors need to interoperate with each other. They range from various hardware segments to infrastructure elements, storage and data centers, content producers and distributors, game providers, users and viewers and content contributors, advertisers, billing services, and many more. Within each sector, too, various providers need to interoperate with each other, even while they may be often rivals. And with digital operations increasingly global, interoperability must cross borders, too. The chapter analyzes the various options for interoperations: technical standardization; commercial deals; mandated access; antitrust breakup; and a market mechanism based on intermediaries with regulated access.

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