Innovative Methodologies in Enterprise Research

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Innovative Methodologies in Enterprise Research

Editors:

Damian Hine

and

David Carson

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The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.

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Front Matter
- COPYRIGHT
- Contents
- Figures
- Tables
- Abbreviations
- Contributors
Chapter 1: Introduction
Chapter 2: Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives
Chapter 3: ‘If a Picture Paint a Thousand Words’ – Reaching Beyond the Traditional for Alternative Insights
Chapter 4: Qualitative Methodologies for Enterprise Research
Chapter 5: Quantitative Methodological Considerations
Chapter 6: Integrating Qualitative and Quantitative Techniques in Entrepreneurship Research: An Illustration of Network Analysis
Chapter 7: Convergent Interviewing: A Starting Methodology for Enterprise Research Programs
Chapter 8: Case and iCase: Facilitating Case Survey Methods for Creating Research and Teaching Synergies in Innovation and Enterprise
Chapter 9: Action Research for Enterprise Research
Chapter 10: Case Research About Enterprises
Chapter 11: Change in a Dynamic Climate: A Single Longitudinal Case Study in a High Technology Industry
Chapter 12: Issues in Cross-national Comparisons Applied to Building Theory on Informal Innovation in SMEs
Chapter 13: Marketing Research for Isolated SMEs
Chapter 14: Understanding Small Business Enterprise Networking: A Qualitative Case Approach
Chapter 15: The Contextual Stepwise Approach to Enterprise Research and the Use of Undisguised Stories and Focus Groups
Chapter 16: A Re-visit to the Contextual Stepwise Approach for Small Firm Research
Chapter 17: Exploring Fast-track Entrepreneurial Thinking by a Novel Text-analytic Method: Pertex
Chapter 18: The Application of Leximancer, a Relational Content Analytical Tool in Enterprise Research – Description and Evaluation on the Basis of an Australian-German Research Project
Chapter 19: Innovative Methodologies in Enterprise Research: Tackling the Question of the Role of the State from a Macro and Micro Perspective
Chapter 20: Conclusion: Maintaining the Innovative Momentum
Index

Monograph Book

Publication Date:: 05 Mar 2007

Print ISBN:: 9781845422110

eISBN:: 9781847204271

DOI:: https://doi.org/10.4337/9781847204271

Page Count:: 336

Collections:: Business 2010 and before

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Subjects
- Business and Management
  - Entrepreneurship
  - Research Methods in Business and Management
- Research Methods

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