The How framework: blending creative teams using creative leadership
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The How? illustrates the four creative blends using six case study 'recipes' • Football manager Marco Bielsa 'sifting' the creative team, positioning players to allow them to fulfil their potential and move swiftly to support each other • South Park's creators, Trey Parker and Matt Stone, using a speeded up production schedule to energise the creative team, energetically 'mixing' the ingredients to throw up unplanned creative outcomes • Disgraced producer Harvey Weinstein, a charismatic leader whose ego and drive were allowed to 'run riot', resulting in a destructive creative energy which wrecked careers (including, eventually, his own) • MIT Building 20, shows how creative balance between release and control can be aided by architectural design • Abraham Lincoln's 'Team of Rivals', in which a leader allows opposing forces into the leader's circle, remixing apparently contradictory and opposing voices to open new creative possibilities and collaborations • The Royal Shakespeare Company's reinvention of its own organisational form as a theatrical ensemble, by remixing conventional roles and relationships.

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