The How? illustrates the four creative blends using six case study 'recipes'
• Football manager Marco Bielsa 'sifting' the creative team, positioning
players to allow them to fulfil their potential and move swiftly to support
each other • South Park's creators, Trey Parker and Matt Stone, using a
speeded up production schedule to energise the creative team, energetically
'mixing' the ingredients to throw up unplanned creative outcomes • Disgraced
producer Harvey Weinstein, a charismatic leader whose ego and drive were
allowed to 'run riot', resulting in a destructive creative energy which
wrecked careers (including, eventually, his own) • MIT Building 20, shows
how creative balance between release and control can be aided by
architectural design • Abraham Lincoln's 'Team of Rivals', in which a leader
allows opposing forces into the leader's circle, remixing apparently
contradictory and opposing voices to open new creative possibilities and
collaborations • The Royal Shakespeare Company's reinvention of its own
organisational form as a theatrical ensemble, by remixing conventional roles
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