Chapter 13 Reducing reductionism, halting holism - some reflections on writing for humans
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This chapter is not making an original contribution. In fact very little about it is original in the first place - bar for a few strained metaphors, perhaps - because it wants to talk about things which are, and should be, obvious. The only reason this chapter was written is that the things it is treating about somehow seem not to be obvious enough, if the amount of unreadable drivel of all sorts published in the social sciences is any indication. Hence, this chapter is intended to make one simple point: lets tailor your social science writing to who your readers are. Think about your readers when you write. Who are they likely to be? Computing machines? God-like creatures? Both? Well, if neither of these possibilities comes across as likely, then lets write for humans. Thats all.

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