Chapter 2 The journey towards sustainability: corporate social responsibility and sustainable investing
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The achievement of broad sustainable development policy goals draws more and more on corporate sustainability and financial investment strategies, with renewed hype in the aftermath of Covid-19. Since evermore increasing numbers of market players seem to reject the idea of pure profit maximisation and feel an obligation to contribute to the solution of societal challenges - which they may have contributed to or created in the past with incorrect or ill-judged business practices - they are willing to act as responsible partners and advocate for innovative solutions to create societal (or public) value. This chapter discusses the two main pillars of such renewed approaches: Corporate Social Responsibility and Sustainable Investing, with a specific focus on ESG investing; it further discusses how public sector organisations contribute towards sustainability goals.

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