Chapter 13 Calculating brand protection impact
Restricted access

Among the first things that executives want to know about a brand protection program is the impact it is having. Calculating the brand protection impact (BPI) can help demonstrate the impact a program is having and its change over time. The BPI should consider units seized through ground enforcement work, units seized through factory raids, marketplace and auction site enforcement, website and domain enforcement, and restitution. This chapter illustrates how brand protection professionals can calculate values in demonstrating the conservative impact of their efforts. It also discusses non-quantitative programs, such as trainings, that can have a positive impact on brand protection programs. Finally, it provides an example of technology (smart tags) that can have an impact across a company, engaging other functions in brand protection efforts while supporting the work of those functions as well.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with you Elgar account
Monograph Book