This chapter argues that mainstream perspectives on innovation are not only gender-biased, in several dimensions, but also context-biased and ethnocentric. The chapter reports from qualitative studies on the innovations occurring in the mundane everyday life of urban female SME owners in the three large countries of the East African Community, that is, Kenya, Tanzania and Uganda. The selected cases from these studies illustrate the innovativity that is exercised, even required, by these women simply to sustain the livelihood of themselves and their families. Although the phenomenon of frugal and reverse innovation is gaining more and more ground in the literature, this everyday innovativeness of women in emerging economies, for example the East African, has yet to receive adequate attention.
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