The aim of this chapter is to discuss how norm-critical design with a gender perspective can reveal norms and in that way contribute to innovation. In order to illustrate this, the chapter is centred on a specific empirical example – the development of the norm-critical design concept the Androchair. The Androchair is an examination chair for men, but with a design based on women’s experiences of the gynaecological examination chair. Actor–network theory is used to analyse how the Androchair as a material object can visualize hidden norms, and the authors argue that norm-critical design is an unexploited tool for revealing norms and creating discussion and innovation. Norm-critical design can be a powerful tool that demonstrates needs that would perhaps otherwise be hard to see or overlooked because of various priorities. Breaking down norms provides new perspectives and creates opportunities to think outside of existing solutions.
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Front Matter
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PART I: INTRODUCTION
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PART II: GENDER AND INNOVATION IN NEW AND SMALL BUSINESSES
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PART III: GENDER AND INNOVATION IN AN ORGANIZATIONAL CONTEXT
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PART IV: GENDER IN INNOVATION POLICY
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PART V: GENDER IN DESIGN AND MATERIALITY
