Applying structural models in a public policy context

Paulo Albuquerque; Bart J. Bronnenberg

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Handbook of Marketing Analytics

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Research Handbooks in Business and Management series

Edited by Natalie Mizik and Dominique M. Hanssens

Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Handbook

Published in print:: 30 Mar 2018

ISBN:: 9781784716745

eISBN:: 9781784716752

DOI:: https://doi.org/10.4337/9781784716752

Pages:: c 712

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Chapter 27: Applying structural models in a public policy context

Paulo Albuquerque and Bart J. Bronnenberg

Handbook Chapter

Published:: 30 March 2018

DOI:: https://doi.org/10.4337/9781784716752.00043

Pages:: 539–546 (8 total)

Collection: Business 2018

Abstract

We present an illustration of how marketing and structural models can be applied in a public policy context. We describe the demand model in Albuquerque and Bronnenberg (2012) to evaluate the impact of the 2009 federal policy measure known as the “Car Allowance Rebate System” program (or “Cash for Clunkers”) on prices and demand in the auto sector.

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