Women’s Entrepreneurship in Global and Local Contexts
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Women’s Entrepreneurship in Global and Local Contexts

Edited by Cristina Díaz-García, Candida G. Brush, Elizabeth G. Gatewood and Friederike Welter

Written by leading scholars from a wide range of countries, this book advances the understanding of women's entrepreneurship by drawing attention to the contexts in which they operate. With its impact on gendered institutions and gendered social forces, it will be of interest for researchers, faculty and students as well as policy-makers and practitioners. It is the fifth in the series of books produced in partnership with the Diana International Research Network.
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Chapter 4: Innovation and women’s entrepreneurship: (why) are women entrepreneurs less innovative?

Teita Bijedić, Siegrun Brink, Kerstin Ettl, Silke Kriwoluzky and Friederike Welter


Empirical studies show an under-representation of women in innovative activities across all countries; however, to date, research is only just starting to discuss gender influences on the innovativeness of persons or companies. This chapter provides an overview over the current state of knowledge on innovations of female entrepreneurs in Germany, and discusses the reasons for the empirical finding of a lower degree of innovative activities of female-led businesses. Besides an empirical focus on male-dominated sectors and on certain types of innovations, possible explanations are sector preferences of women entrepreneurs and the scope of their business activities, which in turn influences the resources at hand. We attribute these two factors to the institutional framework on the one hand and gendered individual preferences on the other hand, both of which result from the traditional role models that (implicitly or explicitly) prevail in German society. We suggest that a wider understanding of what constitutes innovation needs to be applied in German statistics and surveys, as well as support programmes in order to adequately capture the innovativeness of female entrepreneurship.

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