Chapter 3 Chinese tourists’ emotional responses in outbound travel
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This chapter reviews the tourism research literature on specific emotional responses and uses the data gathered through focus group interviews to identify and document Chinese outbound tourists’ salient emotional responses characterized as either positive or negative during their trip to Australia. It provides a rare account of Chinese outbound tourists’ emotional experiences. The chapter identifies that positive affective states in Chinese outbound tourists’ narratives include happy, relaxed, interested, excited, impressed, friendly, comfortable, calm, and secure, while negative affective states disclosed in the narrative data include nervous, worried, afraid, homesick, and embarrassed.

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