Within the global wave of social media, tourists in China have intentionally or unintentionally integrated social media into every stage of their travel. The purpose of this chapter is to present a review of the literature that discusses the impacts of social media on Chinese tourist behaviour. This chapter explores the use of social media in the tourism domain and provides a broad overview of how the use of social media is related to tourist behaviour. Subsequently, an in-depth discussion regarding the role and impacts of social media in the context of Chinese tourist is elaborated. Research outputs in both English and Chinese journals are used to illustrate the way social media are shaping Chinese tourist behaviour.
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