Chapter 1 Media economics research: a history of the field
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This chapter offers a concise history of the field of media economics research. First, the development of economic thought is presented, followed by its application to the media industries and the interest in media economics research. The history of the field is presented in four distinct eras, illustrating how media economics grew and expanded in each era. The chapter concludes with a research agenda built around historical analysis needed for scholars, companies and industries.

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