Chapter 7 Technological dimensions and media economics
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This chapter discusses the development of technology and its impact on media economics research. In the media and telecom industry, technology has a great impact on the content, marketing and distribution, value chain, business model, business strategy, services, advertising and management. Audience behavior has also changed because of these technological developments. By providing a brief overview of technology and media, this chapter covers the important paradigm shifts in technologies such as from analog to digital, from broadband to internet, from media to the distribution platforms, and from physical to cloud-based media. It also discusses consumer options and mobile services driven by mobile and reception technologies, time and money spent on media content and technology, business models and disruptive innovation. It concludes by presenting a research agenda related to technology and media economics research.

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