In the context of its Digital Single Market strategy, the removal of territorial barriers in content distribution has become a priority for the European Union. Smooth access to high-quality and customized content offerings is regarded as a pre-condition for the development of well-functioning markets for creative works and the re-affirmation of the function of intellectual property in the online environment. Access to copyright works on a multi-territorial basis in Europe would entail both regulatory changes and economic incentives to be given to content creators and suppliers of online services who still find it more convenient to partition markets along national borders.
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