The Regulation of E-cigarettes
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The Regulation of E-cigarettes

International, European and National Challenges

Edited by Lukasz Gruszczynski

Combining the insights of leading legal scholars and public health experts, this unique book analyses the various legal problems that are emerging at different levels of governance (international, European and national) in the context of the regulation of e-cigarettes. The expert authors assess in depth the possible application of the precautionary and harm reduction principles in this area, examine the legal constraints imposed on states by international and European rules, as well as the regulatory approaches currently in place in selected national jurisdictions.
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Chapter 2: Divide and conquer? E-cigarettes as a disruptive technology in the history of tobacco control

Mateusz Zatoński and Allan M. Brandt


The adoption of the Framework Convention on Tobacco Control in 2003 came about during a period of great optimism about tobacco control. New therapeutic approaches promised novel ways to support those wanting to quit, while the industry was culturally marginalized and lost its place at the regulatory table. At the same time, experiments with new technologies were largely unsuccessful. It seemed that tobacco companies would be unable to develop a viable alternative to the combustible cigarette. Then came the advent of the e-cigarette. Today, one of the looming challenges for health advocacy is the appropriate regulation of e-cigarettes. This debate comprises several of the recurring themes in the history of tobacco control. These include the tensions between harm reduction approaches and the precautionary principle, and the challenges posed by disruptive innovation as the dissemination of technological advances outstrips the knowledge context. The aim of this chapter is to critically address these issues.

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