We recognize the over-rationalized nature of contemporary management theory and practice as one of the main roots of irresponsible management. Responsible managers, therefore, first and foremost have to internalize that managerial myths of rationality are not above and beyond human agency. This insight may empower responsible managers to engage in the institutional work of re-enchanting the economic world. Crucial tasks of such institutional work include both the creation of a responsible management profession and a change of the corporation’s institutional character. Both institutionalization projects hinge on realizing managers’ and corporations’ entangled positive roles in the service of society. We discuss craft modes of production as an alternative to the rationalized bigger-is-better management paradigm. We stress the need for similar responsible management innovations that break with current paradigms of an over-rationalized economic world. Craft modes of management exemplify the potential of ‘retrovation’, novelty through the revival of managerial practices from a less-rationalized economic past.
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