Chapter 14 The nature-based tourism product
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Nature-based tourism products are complex constructs delivered to satisfy increasingly diverse expectations from nature-based tourists. This is typically done by offering a mix of products and services related to the tourists’ participation in various outdoor activities. This chapter provides a discussion about the nature-based tourism product from a supply perspective based on previous product models and data from interviews with tourism providers in Norway. We propose a two-layer model where the core includes primary experiences, which together with the place, the activity and the provider's dedication form the product foundation. Combined with the value-generating elements in the outer layer, this model provides an approach to better understand the value-adding experiences upon which the nature-based tourism product depends.

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