This chapter looks at the role of nature in special events, and the ways event managers integrate nature in the event design. We take the perspective of event managers to explore their awareness of and use of nature as an integral experiential component of their events. Grounded in the theoretical intersection of event studies and nature-based tourism, this chapter contributes with new knowledge on the role of nature in the experience economy. Our findings suggest that nature evokes positive emotional response, enhances the overall event experience, facilitates socio-cultural community, encourages educative and introspective experiences, and provides uniqueness to the event. Based on our study, we argue that actively integrating nature into the event design can be key to authentic, unique and transformative event experiences.
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