This chapter considers what leads to superior academic research groups. Business school leaders would like to attract and keep the top research talent in order to stay competitive, attract high-potential students, and recruit the most promising young faculty. To accomplish these objectives, a successful research environment for its business academic researchers needs to be established, so that they can produce a sustainable research stream. The authors examine important antecedents including business school research strategy, leadership, governance, and policy, and from these, they develop a set of conditions that are related to long-term success of research programs in academic business institution. As detailed illustrations, the authors elaborate the experiences of two active research institutions - the Industrial Marketing and Purchasing (IMP) Group and the Contemporary Marketing Practices (CMP) Group - and discuss how each of these groups has implemented the conditions for success. The authors conclude with general observations on the environmental conditions most conducive to sustainable business school research, and present implications regarding the role of the journal editor as a gatekeeper.
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