Chapter 3 Higher education marketization in England: employable or entrepreneurial graduates (or both)?
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In this chapter we explore the interplay between marketization and entrepreneurship education in English Higher Education. In the empirical part we undertake a critical discourse analysis of two prominent policy texts: The Department Business Industry and Skills (DBIS, 2016) White Paper 'Success as a knowledge economy' and the Quality Assurance Agency (QAA, 2018) policy document: 'Enterprise and Entrepreneurship Education: a guidance for UK higher education providers'. Our analysis illustrates how the entrepreneurship policy agenda is enacted in English higher education policy. We show that this exists in parallel to dominant policy levers measuring the quality and impact of educational provision aimed towards enhancing graduate outcomes. Entrepreneurship continues to be a 'leitmotif' rather than a central force in framing the private and public economic value that English higher education institutions generate. Unlike employability it has not become a signature tune of New Public Management policy levers that help mobilize, legitimate and sustain the reform project of marketization.

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