Throughout this book, we have presented a wide range of responsibilities of the business academic: generating ideas, working with Ph.D. students, obtaining research funding, getting published, crossing boundaries and forming alliances with other functional areas and with industry, and making valid societal contributions - all while balancing personal and professional lives. We have attempted to present insights that will be helpful to early and mid-career academics in order to fast-track their career. While we have specifically taken the perspective of the business-to-business marketing academic, we believe that many of the insights will be valuable to academics in any business school department. We conclude with a few final thoughts on several of the key topics we have addressed in previous chapters.
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Front Matter
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Part 1: Getting started
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Part 2: Generating ideas and setting up for success
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Part 3: Working with students
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Part 4: Getting published
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Part 5: Being relevant
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Part 6: Offering our final thoughts
