In this chapter, we first lay the foundations identifying Human Centric Artificial Intelligence as linking the ethical requirements to the technical /cognitive dimensions of AI. Based on a sample of 867 AI systems applied to business processes and building on the ‚Äúthree-dimensional concurrent engineering‚Äù framework we provide evidence that Human Centric Artificial Intelligence brings value to business processes, may transform products, and shape business ecosystems. We finally reconcile these two dimensions 1) the level of optimization vs creativity/strategy required by the specific business function, and 2) the level of ethical implications, to identify four main broad types of collaboration between humans and AI Systems.
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