Epilogue: Between a rock and a hard PLACE
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The core objective of this book was to bring together the broad range of research on place, specifically associations with, attachments to, and the marketing of places: from place and nation branding to tourism destination image, and from a product‚Ä"place perspective (e.g., brand/country of origin) to a person-place perspective (e.g., connection, identity, and belongingness). Throwing caution to the wind, we metaphorically charted a course between Scylla and Charybdis: perhaps recklessly, like contemporary versions of Captain Ahab and Captain Bligh, we as editors and our contributors as subject experts navigated within and across different oceans of scholarship and knowledge. The task was to steer the allegorical Ship of State, much like the ‚Äòship on a course‚Äô it symbolizes (Merriam-Webster, 2020), through typically hard and often dangerous waters.

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