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About the editors
Full access
Type:
Monograph Chapter
in Marketing Countries, Places, and Place-associated Brands
Editors: Nicolas Papadopoulos and Mark Cleveland
Publication Date:
17 Sep 2021
Collections:
Business 2021
Epilogue: Between a rock and a hard PLACE
Restricted access
Type:
Monograph Chapter
in Marketing Countries, Places, and Place-associated Brands
Editors: Nicolas Papadopoulos and Mark Cleveland
Publication Date:
17 Sep 2021
Collections:
Business 2021
Introduction: the country vs. place and marketing vs. branding conundrum
Nicolas Papadopoulos and Mark Cleveland
Full access
Type:
Monograph Chapter
in Marketing Countries, Places, and Place-associated Brands
Nicolas Papadopoulos and Mark Cleveland
Publication Date:
17 Sep 2021
Collections:
Business 2021
Cover Marketing Countries, Places, and Place-associated Brands
Marketing Countries, Places, and Place-associated Brands
Identity and Image
Editors: Nicolas Papadopoulos and Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Restricted access
Monograph Book
Publication Date:
17 Sep 2021
DOI:
https://doi.org/10.4337/9781839107375
Collections:
Business 2021
Chapter 1 Heritage and tourism: from opposition to coproduction
Maria Gravari-Barbas
Full access
Type:
Monograph Chapter
in A Research Agenda for Heritage Tourism
Maria Gravari-Barbas
Publication Date:
08 Dec 2020
Collections:
Social and Political Science 2020
Cover A Research Agenda for Heritage Tourism
A Research Agenda for Heritage Tourism
Editor: Maria Gravari-Barbas
This timely Research Agenda moves beyond classic approaches that consider the relationship between heritage and tourism either as problematic or as a factor for local development, and instead adopts an understanding of heritage and tourism as two reciprocally supported social phenomena that are co-produced.
Restricted access
Monograph Book
Publication Date:
08 Dec 2020
DOI:
https://doi.org/10.4337/9781789903522
Collections:
Social and Political Science 2020