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Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
Monograph Book
The What, How, Where, Who and Why of the Creative Process
What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.
Monograph Book
