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Chapter 2 Ethical issues in target marketing: inclusion, exclusion, and consumer vulnerability
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Chapter
in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
Collections:
Business 2022
Chapter 3 Ethnic marketing: the good, the bad and the unknown
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Chapter
in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
Collections:
Business 2022
Chapter 6 Generation Z and before: 21st century online consumers
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in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
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Business 2022
Cover Handbook of Research on Ethnic and Intra-cultural Marketing
Handbook of Research on Ethnic and Intra-cultural Marketing

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

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Handbook
Publication Date:
11 Oct 2022
DOI:
https://doi.org/10.4337/9781800880054
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Business 2022
Chapter 12 Hispanic (or Latinx) identification, consumption and acculturation
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Chapter
in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
Collections:
Business 2022
Chapter 1 Introduction and overview to the Handbook of Research on Ethnic andIntra-cultural Marketing
Full access
Type:
Chapter
in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
Collections:
Business 2022
Chapter 10 Más allá del Español (Beyond Spanish): the influence of Hispanic and Latin cultural identity on marketing communications
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Chapter
in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
Collections:
Business 2022
Chapter 16 New directions in intra-cultural marketing research
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Chapter
in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
Collections:
Business 2022
Chapter 5 Omnicultural branding
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Chapter
in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
Collections:
Business 2022
Chapter 13 Re-interpreting marketings role in the study of the Asian consumer
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Chapter
in Handbook of Research on Ethnic and Intra-cultural Marketing
Publication Date:
11 Oct 2022
Collections:
Business 2022