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Concluding remarks
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in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
Collections:
Business 2022
Chapter 1 Customer experience: the new holy grail for businesses
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Chapter
in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
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Business 2022
Chapter 9 The death of the traditional marketing mix (7Ps) and the rise of the experiential marketing mix (7Es)
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in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
Collections:
Business 2022
Chapter 11 Experiential Design Thinking (EXDT): a new tool to create innovative phygital experiences for consumer well-being
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in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
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Business 2022
Chapter 12 A holistic disruption strategy to create unique customer experiences in the phygital era
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in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
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Business 2022
Chapter 3 How does phygital humanize customer experience and create a continuum linking physical and digital settings?
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Chapter
in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
Collections:
Business 2022
Chapter 10 Immersive research methods to study customer experience in the phygital era: from big data to smart data
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in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
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Business 2022
Introduction to Strategies for the Digital Customer Experience
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in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
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Business 2022
Chapter 4 Phygital customer experience strategy enabled by extended reality technology (ERT)
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Chapter
in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
Collections:
Business 2022
Chapter 7 Phygital customer experience strategy enabled by gamification
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Type:
Chapter
in Strategies for the Digital Customer Experience
Publication Date:
06 May 2022
Collections:
Business 2022