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The Elgar Encyclopedia of Nonprofit Management, Leadership and Governance is the ultimate reference guide for those interested in the rapidly growing nonprofit sector. Each insightful entry includes a definition of the concept, practical applications in nonprofit organizations, and discussion of current issues and future directions.
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
This cutting-edge Research Handbook provides a comprehensive overview of research on the governance of projects. Spanning sectors, project types, and organizational hierarchies, it delves into diverse theoretical and practical approaches to the governance of projects, identifying valuable new phenomena for future study.
This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see performance management in the context of the culture and leadership of the organisation and not as a standalone activity.
The Handbook of Research Methods in Organizational Change offers innovative and practical information to aid in the successful implementation of research methodologies. Written by a collective of experienced scholars, it provides inspiration for future academics wishing to advance research into human system changes.
The Field Guide to Family Business Research is a concise and accessible guidebook that addresses the unique challenges associated with conducting high-quality family business research. Intended for both new and more experienced scholars, experts provide essential guidelines and insightful ‘best practices’ for overcoming these challenges.
Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the book outlines important questions to be asked before incorporating arts-based approaches into business education and shares step-by-step examples that can be used in the classroom. It presents a myriad of ways arts can be incorporated into business curriculum across diverse subject areas and demonstrates how arts-based approaches are an actionable ‘experiential learning’ tactic to respond to the calls for responsible management education and the critical management agenda.
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.
The Handbook of Historical Methods for Management offers an invaluable compendium for researchers seeking to expand their methodological toolkit. It showcases a variety of interdisciplinary approaches to the study of management, provides both practical guidance and conceptual insights and offers a wide-ranging picture of historical techniques for management.
