Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element.
Understanding the dynamics of trust is an imperative undertaking for educational leaders. In this book, using an ecological perspective of the lifecycle, the authors situate trust as an essential ingredient of school leaders’ moral agency and ethical decision making. Based on their 15 years of research on trust in education, the authors describe the nature and dimensions of trust, its importance and imperative, and its fragility and usefulness for school leaders, positioning them as trust brokers in school organizations.
Exploring the important role of education in both pursuing and implementing sustainable development, this timely Handbook highlights how teaching methods at schools and universities can impact the future. It looks at ways not only to inform students about matters related to sustainable development, but also to empower them to adopt behaviours and actions that lead to more sustainable lifestyles.
This insightful book introduces a range of innovative strategies for collecting contemporary textual documentary evidence. Featuring insightful vignettes, it comprises a critical guide to the various challenges of collecting documents to realize each of those strategies.
This forward-thinking book examines the future of public policy as a discipline, both as it is taught and as it is practiced. Critically assessing the limits of current theories and approaches, leading scholars in the field highlight new models and perspectives.
This innovative book makes the case for training future planners in new and creative ways as coordinators, enablers and facilitators. An international range of teaching case studies offer distinctive ideas for the future of planning education along with practical tips to assist in adapting pedagogical approaches to various institutional settings. Unique contributions from educational scholars contextualise the emergent planning education approaches in contemporary pedagogical debates.
How to Become an Entrepreneurship Educator is the first book to tackle the pressing issue of where to find the educators to meet the global demand for entrepreneurship education. Chapters unite the developmental trajectories of 20 eminent contemporary experts at different levels of enterprise education, to share the collective lessons learned. This book is an invaluable guide to educators from numerous backgrounds looking to reflect on their own practice and to contemplate new strategies for teaching enterprise and entrepreneurship.
Within the field of higher education, academic integrity is a subject of intense debate. This highly topical book provides indepth analysis of emerging threats to academic integrity, and practical, evidence-based recommendations for creating cultures of integrity. It includes the latest research on contract cheating, and how to identify and respond to it. Internationally renowned scholars from a range of disciplines and countries provide expertise on existing and emerging threats to academic integrity and offer evidence-based advice to all higher education stakeholders.
This exemplary Handbook provides readers with a novel synthesis of international research, evidence-based practice and personal reflections to offer an overview of the current state of knowledge in the field of teaching geography in higher education. Chapters cover the three key transitions – into, through, and out of higher education – to present a thorough analysis of the topic.