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Editors: Ross Brennan and Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
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Monograph Book
Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element.
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Monograph Book
Editor: Colin Jones
How to Become an Entrepreneurship Educator is the first book to tackle the pressing issue of where to find the educators to meet the global demand for entrepreneurship education. Chapters unite the developmental trajectories of 20 eminent contemporary experts at different levels of enterprise education, to share the collective lessons learned. This book is an invaluable guide to educators from numerous backgrounds looking to reflect on their own practice and to contemplate new strategies for teaching enterprise and entrepreneurship.
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Monograph Book
Perspectives from a Business School
There is often little guidance available on how to teach in universities, despite there being increasing pressure to raise teaching standards, as well as no official requirement for academics to have any specific teaching qualification in many countries. This invaluable book comprehensively addresses this issue, providing an overview of teaching in a business school that covers all stages of student learning.
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Monograph Book
Bridging Theory and Practice
We can teach leadership. The authors share their personal experiences of how they have bridged theory and practice in curricular and co-curricular settings to set the pace and tone for leadership development and life-long learning. Starting from theories of leadership, they share how it can be taught with rigor, intentionality, structure, and organization. Assessment is key from conception to implementation. Scholars, educators, and practitioners from different fields and professions are invited to adjust, adopt, and adapt concepts, ideas, methods and processes discussed in this book to their own institutional contexts and reality.
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Monograph Book