Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field.
This book enlarges the understanding of decision-making on mega-projects and suggest recommendations for a more effective, efficient and democratic approach. Authors from different scientific disciplines address various aspects of the decision-making process, such as management characteristics and cost–benefit analysis, planning and innovation and competition and institutions. The subject matter is highly diverse, but certain questions remain at the forefront. For example, how do we deal with protracted preparation processes, how do we tackle risks and uncertainties, and how can we best divide the risks and responsibilities among the private and public players throughout the different phases of the project?
Anthony Ellison cuts through conventional neo-classical interpretations to expose
the indispensable contribution of entrepreneurs in driving the market process and,
in particular, in accomplishing the deregulation of the transportation, trade,
telecommunications and financial regimes both in North America and across the globe.
Entrepreneurs have an important role in any economy, but in this seminal study, the
author argues that they have played a crucial part in shaping the contemporary
global market. Entrepreneurs and the Transformation of the Global Economy situates
the emergence of the contemporary global market economy within an historical