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Richard Watermeyer

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Richard Philip Winter

Chapter 1 portrays managing as a sensemaking process and assumes academic-managers will exercise some degree of choice in choosing perspectives of managing that best fit their social worlds and their own personal beliefs, values and goal intentions. A process of sensemaking lets managers see how their thinking may be associated with certain working relationships and scholarship outcomes within HEI and their wider communities. Keywords: sensemaking; ideologies; values; emotions; goal intentions; role expectations