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Cover A Research Agenda for Place Branding
A Research Agenda for Place Branding
Editors: Dominic Medway, Gary Warnaby, and John Byrom
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Restricted access
Monograph Book
Publication Date:
22 Apr 2021
DOI:
https://doi.org/10.4337/9781839102851
Collections:
Geography, Planning and Tourism 2021
Preface
Full access
Type:
Monograph Chapter
in A Research Agenda for Sales
Editors: Fernando Jaramillo and Jay P. Mulki
Publication Date:
15 Jan 2021
Collections:
Business 2021
Cover A Research Agenda for Sales
A Research Agenda for Sales
Editors: Fernando Jaramillo and Jay P. Mulki
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars.
Restricted access
Monograph Book
Publication Date:
15 Jan 2021
DOI:
https://doi.org/10.4337/9781788975315
Collections:
Business 2021
Acknowledgments
Gloria Barczak and Abbie Griffin
Full access
Type:
Monograph Chapter
in How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
Publication Date:
08 Jan 2021
Collections:
Business 2021
Appendix 2 Modeling portfolio decision-making processes
Gloria Barczak and Abbie Griffin
Restricted access
Type:
Monograph Chapter
in How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
Publication Date:
08 Jan 2021
Collections:
Business 2021
Appendix 3 A partial list of references of research methodology standards
Gloria Barczak and Abbie Griffin
Restricted access
Type:
Monograph Chapter
in How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
Publication Date:
08 Jan 2021
Collections:
Business 2021
Cover How to Conduct an Effective Peer Review
How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically highlight the importance of becoming a first-rate reviewer to early career scholars.
Restricted access
Monograph Book
Publication Date:
08 Jan 2021
DOI:
https://doi.org/10.4337/9781800371767
Collections:
Business 2021
Preface
Full access
Type:
Monograph Chapter
in Religion and Consumer Behaviour in Developing Nations
Editors: Ayantunji Gbadamosi and Ayodele C. Oniku
Publication Date:
08 Jan 2021
Collections:
Business 2021
References
Gloria Barczak and Abbie Griffin
Full access
Type:
Monograph Chapter
in How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
Publication Date:
08 Jan 2021
Collections:
Business 2021
Cover Religion and Consumer Behaviour in Developing Nations
Religion and Consumer Behaviour in Developing Nations
Editors: Ayantunji Gbadamosi and Ayodele C. Oniku
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
Restricted access
Monograph Book
Publication Date:
08 Jan 2021
DOI:
https://doi.org/10.4337/9781839101038
Collections:
Business 2021