This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
This far-reaching Research Agenda highlights the main features of entrepreneurial university research over the two decades since the concept was first introduced, and examines how technological, environmental and social changes will affect future research questions and themes. It revisits existing research that tends to adopt either an idealised or a sceptical view of the entrepreneurial university, arguing for further investigation and the development of bridges between these two strands.
How is the public mission of universities to change in the face of today’s global challenges? How is the 21st Century university to balance its long-standing traditions and its commitment to teaching, research and commercialization with rapidly changing social needs and conditions worldwide? And how does the newly defined public role of the university reflect on changes to non-profit organizations in general? Amalya Oliver-Lumerman and Gili S. Drori offer a new model of academic commitment and leadership in response to questions about the new public role of the university.
Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a thorough account of how SMEs can ‘unlock the ivory tower’ and gain access to university knowledge to support their own innovation.