Browse by title
Hirokazu Takada, Makoto Mizuno and Ling Bith-Hong
Charles R. Taylor and C. Luke Bowen
Yang Zhang and Manfred Schwaiger
Takahiko Masuda, Huaitang Wang, Kenichi Ito and Sawa Senzaki
Edited by Shintaro Okazaki
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies.