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Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element.
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The process of firm-level adaptation and survival have historically been of great interest to researchers of firms. However, these researchers have previously been denied an ecological framework within which to study the processes through which individual firms respond to and indeed, modify their individual environments. This book remedies this situation, providing the first comprehensive introduction to organisational autecology, or, the study of individual firms and the environments they interact with and typically modify to ensure their survival. In addition to establishing the theoretical and philosophical foundations of organisational autecology, the empirical application of this new approach is demonstrated and its future application to the domain of organisational studies is contemplated.
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