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Chapter 5 Brand protection and organizational silos: integrating tactics and firm functions in the fight against counterfeits
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in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
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Business 2022
Chapter 11 Brand protection: creating an enforcement framework for action
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in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
Collections:
Business 2022
Chapter 1 The brand protectors dilemma and the total business solution
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Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
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Business 2022
Chapter 2 Building and optimizing a brand protection program: a total business solution model
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Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
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Business 2022
Chapter 13 Calculating brand protection impact
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in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
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Business 2022
Chapter 4 Combatting illicit trade: understanding consumer motivations
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in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
Collections:
Business 2022
Chapter 7 Communicating the value of brand protection through a persuasive internal communications approach
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in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
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Business 2022
Chapter 8 Counterfeiting and anti-counterfeiting costs: an application of cost of quality concepts
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in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
Collections:
Business 2022
Chapter 10 Determining the value of brand protection programs: identifying and assessing performance metrics in brand protection
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in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
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Business 2022
Chapter 15 Implementation of a total business solution for brand protection: core principles in theory and practice
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in Brand Protection and the Global Risk of Product Counterfeits
Publication Date:
19 Jul 2022
Collections:
Business 2022