Filter

Refine by Level

Refine by Access

Refine By Type

Refine By Subjects

Refine by Date

—
  • Print
  • Save

Browse

You are looking at 1 - 9 of 9 items for :

  • Research Methods in Business and Management x
  • Business and Management x
  • Refine by Level: Titles x
  • Refine by Access: All content x
Clear All Modify Search
Cover How to Conduct an Effective Peer Review
How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically highlight the importance of becoming a first-rate reviewer to early career scholars.
Restricted access
Monograph Book
Publication Date:
08 Jan 2021
DOI:
https://doi.org/10.4337/9781800371767
Collections:
Business 2021
Cover How to Get Published in the Best Management Journals
How to Get Published in the Best Management Journals
Second Edition
Editors: Mike Wright, David J. Ketchen, Jr., and Timothy Clark
This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal editors. Responding to the continuing emphasis on publishing in the top journals, this revised, updated and extended guide offers invaluable tips and advice for anyone looking to publish their work in these publications.
Restricted access
Monograph Book
Publication Date:
10 Jan 2020
DOI:
https://doi.org/10.4337/9781789902822
Collections:
Business 2020
Cover How to Get Published in the Best Marketing Journals
How to Get Published in the Best Marketing Journals
Editors: David W. Stewart and Daniel M. Ladik
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
Restricted access
Monograph Book
Publication Date:
08 Nov 2019
DOI:
https://doi.org/10.4337/9781788113700
Collections:
Business 2019
Cover Handbook of Marketing Analytics
Handbook of Marketing Analytics
Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Editors: Natalie Mizik and Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Restricted access
Handbook
Publication Date:
30 Mar 2018
DOI:
https://doi.org/10.4337/9781784716752
Collections:
Business 2018
Cover New Methods of Market Research and Analysis
New Methods of Market Research and Analysis
G. Scott Erickson
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
Restricted access
Monograph Book
Publication Date:
27 Oct 2017
DOI:
https://doi.org/10.4337/9781786432698
Collections:
Business 2017
Cover How to get Published in the Best Management Journals
How to get Published in the Best Management Journals
Editors: Timothy Clark, Mike Wright, and David J. Ketchen Jr.
This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for navigating the review process, understanding journals and publishing across disciplinary boundaries. As if that weren’t enough it includes key contributions on open access, publishing ethics, making use of peer review, special issues, sustaining a publications career, journal rankings and increasing your odds of publishing success. This will be a must read for anyone seeking to publish in top journals.
Restricted access
Monograph Book
Publication Date:
24 Jun 2016
DOI:
https://doi.org/10.4337/9781784714680
Collections:
Business 2016
Cover The Marketing Firm
The Marketing Firm
Economic Psychology of Corporate Behaviour
Kevin J. Vella and Gordon Foxall
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts.
Restricted access
Monograph Book
Publication Date:
30 Sep 2011
DOI:
https://doi.org/10.4337/9780857936509
Collections:
Business 2011
Cover Branded Lives
Branded Lives
The Production and Consumption of Meaning at Work
Editors: Matthew J. Brannan, Elizabeth Parsons, and Vincenza Priola
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to ‘brand’ workers’ lives actually enhances or diminishes the meaning and experience of work.
Restricted access
Monograph Book
Publication Date:
31 Aug 2011
DOI:
https://doi.org/10.4337/9780857938145
Collections:
Business 2011
Cover Handbook of Qualitative Research Methods in Marketing
Handbook of Qualitative Research Methods in Marketing
Editor: Russell W. Belk
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics.
Restricted access
Handbook
Publication Date:
21 Dec 2006
DOI:
https://doi.org/10.4337/9781847204127
Collections:
Business 2010 and before