Managers of multinational corporations are now looking towards low-income markets for their potential for generating large profits. Serving such markets and developing products for them requires a fundamentally different approach of doing business and offers firms a new and unique set of organizational challenges. The objective of this book is to address some of the key challenges when firms enter low-income markets and to develop empirically derived solutions for successful operation.
Browse by title
Patrick A.M. Vermeulen and Edgar Hütte
Getting Things Done Sustainably
Rafael Ziegler, Lena Partzsch, Jana Gebauer, Marianne Henkel, Justus Lodemann and Franziska Mohaupt
There are few sectors where ‘getting things done sustainably’ is as important as it is for the water sector. From drinking water and sanitation to water use in agriculture, industry, and ecosystems, Rafael Ziegler and his co-authors investigate the contribution of social entrepreneurship to the sustainable use of water.
Edited by Sushil Vachani and Jawed Usmani
The frequency and scale of damage inflicted by climate-related disasters, including floods, drought, heat waves and hurricanes, has been increasing at an alarming rate. This volume provides a timely and thoughtful discussion of strategies for adaptation to climate change, which can complement mitigation strategies being developed by other experts throughout the world.
Microenterprise Education and Economic Development
Edited by Jeremi Brewer and Stephen W. Gibson
Necessity entrepreneurs, in developing countries, are individuals who start small enterprises out of necessity. While they range from street sellers to educated hopefuls with little access to formal employment, the one thing that unites them is the need to survive. This volume is the first-known compilation of theories contributed by international scholars who have worked together to establish a theory-based discourse on necessity entrepreneurship, micro-enterprise education, and long-term economic development.
Edited by Gry Agnete Alsos, Dorthe Eide and Einar Lier Madsen
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation strategies in tourism remains scarce. This pioneering Handbook offers timely, original research on innovation within the tourism industry from a number of interdisciplinary and global perspectives.