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A Guide for Mid-Career Scholars
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
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Monograph Book
Public Policy, Innovation and Strategy
We may be standing on the precipice of a revolution in propulsion not seen since the internal combustion engine replaced the horse and buggy. The anticipated proliferation of electric cars will influence the daily lives of motorists, the economies of different countries and regions, urban air quality and global climate change. If you want to understand how quickly the transition is likely to occur, and the factors that will influence the predictions of the pace of the transition, this book will be an illuminating read.
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Monograph Book
Scope, Scale and Measurement
This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.
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Monograph Book
The Process of Collaboration and Open Innovation
Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a thorough account of how SMEs can ‘unlock the ivory tower’ and gain access to university knowledge to support their own innovation.
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Monograph Book
The Next Generation of Media Emerges
Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.
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Monograph Book
The Next Generation of Media Emerges
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
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Monograph Book
An Action-Oriented Participatory Approach
This stimulating book proposes the concept of staging as a tool for planning and facilitating design and innovation activities. Drawing on a predominantly Scandinavian tradition of participatory design research and sociotechnical perspectives from actor–network theory, it discusses how staging can enable co-design, sustainable transitions and social and radical innovation.
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Monograph Book
This book is about inventions and innovation in U.S. Federal Laboratories. The inventions discussed are defined by the technology transfer mechanism known by the term invention disclosures and are innovations that are the output of the technology transfer process. The demonstrated positive relationships in the book's model are the groundwork for suggesting not only a rethinking of the extant empirical research, within the context of a knowledge production function but also a refocusing of U.S. technology policy in support of technology transfer from Federal Laboratories.
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Monograph Book
Self-learning and Autonomous Systems as Key Drivers of Value Creation
Autonomous systems are on the frontiers of Artificial Intelligence (AI) research, and they are slowly finding their business applications. Driven mostly by Reinforcement Learning (RL) methods (one of the most difficult, but also the most promising modern AI algorithms), autonomous systems help create self-learning and self-optimising systems, ranging from simple game-playing agents to robots able to efficiently act in completely new environments. Based on in-depth study of more than 100 projects, Andrzej Wodecki explores RL as a key component of modern digital technologies, its real-life applications to activities in a value chain and the ways in which it impacts different industries.
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Monograph Book
Editor: Mitsuru Kodama
Illustrating the interdisciplinary implications for research on creativity development, this book focuses on the new concept of ‘knowledge differences’ that arise between people, organizations and various phenomena. It describes how these key differences create boundaries knowledge, a dynamic process that accelerates innovation.
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Monograph Book