Everyone wants their research to be read and to be relevant. This exciting new guide presents a broad range of ideas for enhancing research impact and relevance. Bringing together researchers from all stages of academic life, it offers a far-reaching discussion of strategies to optimise relevancy in the modern research environment.
Browse by title
Insights from Students’ and Supervisors’ Experiences
Edited by Keith Townsend, Mark N.K. Saunders, Rebecca Loudoun and Emily A. Morrison
The path of a doctoral student can feel challenging and isolating. This guide provides doctoral students with key ideas and support to kick-start a doctoral journey, inspire progress and complete their thesis or dissertation. Featuring observations from experienced supervisors, as well as the reflections of current and recent postgraduate researchers, this intimate and entertaining book offers vital insights into the critical moments in any doctoral experience.
Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Edited by Natalie Mizik and Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Theory and Applications
Edited by Eve Mitleton-Kelly, Alexandros Paraskevas and Christopher Day
This comprehensive Handbook is aimed at both academic researchers and practitioners in the field of complexity science. The book’s 26 chapters, specially written by leading experts, provide in-depth coverage of research methods based on the sciences of complexity. The research methods presented are illustratively applied to practical cases and are readily accessible to researchers and decision makers alike.
Edited by Damian Hine and David Carson
The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.