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Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
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Monograph Book
Written by the author of the successful Teaching Entrepreneurship to Undergraduates, this book promotes a learner-centred approach to thinking about how to teach entrepreneurship to postgraduates.
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Monograph Book