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Cover The Marketing Firm
The Marketing Firm
Economic Psychology of Corporate Behaviour
Kevin J. Vella and Gordon Foxall
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts.
Restricted access
Monograph Book
Publication Date:
30 Sep 2011
DOI:
https://doi.org/10.4337/9780857936509
Collections:
Business 2011
Cover A Cognitive Theory of the Firm
A Cognitive Theory of the Firm
Learning, Governance and Dynamic Capabilities
Bart Nooteboom
In this important and timely book, Bart Nooteboom develops and applies a social cognitive theory of firms and organizations with a focus on learning and innovation.
Restricted access
Monograph Book
Publication Date:
31 Mar 2009
DOI:
https://doi.org/10.4337/9781848447424
Collections:
Business 2010 and before