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Of Places and Brands

Nicolas Papadopoulos

Monograph Chapter

Cover Brands and Branding Geographies

In  Brands and Branding Geographies

Edited by Andy Pike

Published in print:
31 Aug 2011
DOI:
https://doi.org/10.4337/9780857930842.00010
Collection: Economics 2011
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Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding

Nick Lewis

Monograph Chapter

Cover Brands and Branding Geographies

In  Brands and Branding Geographies

Edited by Andy Pike

Published in print:
31 Aug 2011
DOI:
https://doi.org/10.4337/9780857930842.00026
Collection: Economics 2011
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Place Branding and Cooperation: Can a Network of Places be a Brand?

Cecilia Pasquinelli

Monograph Chapter

Cover Brands and Branding Geographies

In  Brands and Branding Geographies

Edited by Andy Pike

Published in print:
31 Aug 2011
DOI:
https://doi.org/10.4337/9780857930842.00024
Collection: Economics 2011
You do not have access to this content

Sensing Brands, Branding Scents: On Perfume Creation in the Fragrance Industry

Bodo Kubartz

Monograph Chapter

Cover Brands and Branding Geographies

In  Brands and Branding Geographies

Edited by Andy Pike

Published in print:
31 Aug 2011
DOI:
https://doi.org/10.4337/9780857930842.00017
Collection: Economics 2011
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Sports Equipment: Mixing Performance with Brands – the Role of the Consumers

Atle Hauge

Monograph Chapter

Cover Brands and Branding Geographies

In  Brands and Branding Geographies

Edited by Andy Pike

Published in print:
31 Aug 2011
DOI:
https://doi.org/10.4337/9780857930842.00015
Collection: Economics 2011
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The ‘Be Berlin’ Campaign: Old Wine in New Bottles or Innovative Form of Participatory Place Branding?

Claire Colomb and Ares Kalandides

Monograph Chapter

Cover Towards Effective Place Brand Management

In  Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:
31 Aug 2010
DOI:
https://doi.org/10.4337/9781849806398.00016
Collection: Business 2010 and before
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Branding Aalborg: Building Community or Selling Place?

Anette Therkelsen, Henrik Halkier and Ole B. Jensen

Monograph Chapter

Cover Towards Effective Place Brand Management

In  Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:
31 Aug 2010
DOI:
https://doi.org/10.4337/9781849806398.00014
Collection: Business 2010 and before
You do not have access to this content

Branding Madrid: From ‘Madrid Global’ to ‘Global Madrid’

María Cristina Mateo and Gildo Seisdedos

Monograph Chapter

Cover Towards Effective Place Brand Management

In  Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:
31 Aug 2010
DOI:
https://doi.org/10.4337/9781849806398.00011
Collection: Business 2010 and before
You do not have access to this content

Conclusion: In Search of Effective Place Brand Management

Gregory Ashworth and Mihalis Kavaratzis

Monograph Chapter

Cover Towards Effective Place Brand Management

In  Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:
31 Aug 2010
DOI:
https://doi.org/10.4337/9781849806398.00020
Collection: Business 2010 and before
You do not have access to this content

Is Corporate Branding Relevant to Places?

Mihalis Kavaratzis

Monograph Chapter

Cover Towards Effective Place Brand Management

In  Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:
31 Aug 2010
DOI:
https://doi.org/10.4337/9781849806398.00009
Collection: Business 2010 and before